Global FDI competition
world, many agencies
compete to attract a share of the
global FDI flows
(still.below the 2007 level) as
well as trade,
value tourism. These resources are crucial for any country's prosperity and
growth and indeed for Europe's innovation capacity, global
competitiveness, and quality of life.
In parallel, companies, investors, entrepreneurs, graduates
and tourists seek the ideal location(s) for their overseas
business, career and vacation.
Building on the strengths of your location
To attract foreign direct investment
investment promotion agencies (IPA) in identifying and
communicating the unique advantages of their country and
provide an outsider perspective on agency
identity and services, country strengths and location differentiation¹, and Internet platforms².
Method: the Three-Step II.eu approach
at a fixed consulting fee.³
Any IPA follow-up could focus on key issues such as national
or regional FDI strategy,
investor targeting, promotion themes, and best practices.
- Expert on Europe and business
- Multilingual team with global
- Manager ex UN system McKinsey INSEAD
- Global database on country
- Global info
- Report with concise
Global FDI Portal facilitates foreign investors in
checking their location options in Europe.
listed free. No ads!
IconInvest.eu could also provide investors with a second opinion on location fit with FDI scope.
Jens Anker Jorgensen, manager
Phone Brussels: +32 2633 3840
IconInvest.eu is a new unit of the
Internet pioneer IT.Finance
sprl founded in Brussels 1995.
The manager of the II.eu team Jens.Anker
Jorgensen has lived in seven European countries and worked
and travelled worldwide.
management positions McKinsey
and other multinationals brought JAJ to Africa Americas Asia Europe* and the
Letters in The New York Times on "A.New
Agenda for Europe" (2008,
tweets on foreign policy and development issues.
* Periodically to
A drop of ink may make a million think
Lord Byron (1788-1824).
¹ That is, does the IPA clearly state its identity and the
uniqueness of the country or the location, differentiating it
from FDI competitors? We provide an
impartial analysis and food for thought.*
² Example: An IPA agency appealing to a variety of
foreign investors was advised to align better all its
Internet platforms with their target.audience;
eg tweeting in English, not only in the IPA's own national
³ Following online discussion of our initial findings with a
client representative, we deliver a brief report (in
English) recommending opportunities for strengthening IPA
capacity to attract FDI inflows.
Invest In Europe! Invest in innovation and
quality of life!
Top-5 FDI destinations
2013: China-HK Europe USA Russia BVI
Europe inflows > $157 bln (6 EU members + others),
thus above USA!
* "Among the most difficult
tasks facing IPAs is finding ways to differentiate their
locations from their competitors."
fDiMagazine (= The Financial Times).
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